For a CPG or D2C brand in Canada, a full branding and packaging project typically runs from around $8,000 at the low end to $50,000 or more, depending on scope. A focused logo-and-packaging refresh for a single product sits near the bottom of that range; a complete brand identity with a multi-SKU packaging system sits near the top. Below is what actually drives the number, so you can budget against reality instead of a guess.

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What you're really paying for

Branding and packaging cost varies with scope, not with some fixed price list. Three things move the number most:

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How much brand work you need. A new visual identity built from scratch, including strategy, naming input, logo, colour, typography, and brand guidelines, is a larger investment than refreshing an identity you already have. Strategy and positioning work sits upstream of design and adds cost, but it's also what makes the design effective rather than just attractive.

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How many SKUs and formats. Packaging cost scales with the number of products, sizes, and formats. One product in one size is straightforward. A line of twelve SKUs across multiple sizes, each needing its own layout while staying coherent as a family, is a much bigger job. For brands selling in Canada, bilingual (English and French) packaging requirements add scope, as do regulatory elements like nutrition panels and claims.

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How production-ready you need it. Concepts and key visuals are one stage. Full dieline setup, print-ready files, and working with your printer's specifications is another. If you need the agency to manage through to production, that's additional, but it's where a lot of costly errors get prevented.

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Rough ranges to budget against

These are directional, in Canadian dollars, for quality work. A logo and basic brand identity on its own typically falls in the $3,000 to $10,000 range. Packaging design for a single product runs roughly $2,000 to $6,000. A full brand identity plus a multi-SKU packaging system commonly lands between $15,000 and $50,000 or more. Add ongoing needs like website, content, and campaigns, and you're into retainer territory, which is a separate conversation.

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Treat these as starting points. A precise quote requires knowing your SKU count, whether you need strategy or just design, and how production-ready the files must be.

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Why cheap packaging usually costs more

The temptation is to shop on price alone. The problem is that packaging is the single most-seen piece of marketing a CPG brand owns. It's on shelf, in every photo, in every unboxing. Weak packaging quietly suppresses sell-through on every unit, which dwarfs whatever you saved on the design. And cheap work often skips the production rigour, so you discover the problem at the printer or, worse, on the shelf.

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The right question isn't which quote is cheapest. It's what it costs you to put packaging that underperforms on every unit you sell. Anchor the investment there.

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A note for US and European brands

If you're outside Canada, the same quality work often costs 20 to 30 percent less once Canadian dollars convert back to your currency. It's a real reason cross-border brands engage Canadian agencies for branding and packaging: same standard, lower effective cost.